Improve Your Customer Experience by Starting with your team
Improve Your Customer Experience by Starting with your team
ARE YOU READY TO
Supercharge Your Customer Engagement?
We co-create people-first strategies that align your team, sharpen your strategy and build stronger customer engagement and loyalty - delivering real business results.
Get your FREE copy of
The Inside-Out CX Toolkit
Are You Really Delivering Great Customer Experience?
The Inside-Out CX Toolkit is a quick, powerful diagnostic tool designed to help you reflect on whether your team is truly aligned to deliver the customer experience you promise.
If you're unsure about your answers — or uncover gaps — it’s time for a conversation.
📞 Download the toolkit, then book your free 30-minute discovery call to take the next step.
Experience That Informs Our Work:
Hi, Iʼm Debbie.
I HELP BUSINESSES ALIGN, GROW, AND LEAVE A LASTING MARK.
With over 25 years in the game, Iʼve worked across Australia, NZ, Europe, the UAE, South Africa, and the US — partnering with bold start-ups, established corporates, and global brands to turn strategy into action and engagement into growth.
I blend marketing, business development, and company culture design to help businesses thrive from the inside out — aligning internal teams and values with external customer experience to drive meaningful, lasting impact.
From Microsoft and Tiscali to Auckland Airport, SkyCity Australasia, Vodafone and beyond, I’ve led transformation across sectors like telecoms, FMCG, aviation, SaaS, insurance and hospitality — navigating the complex middle where people, tech, and brand intersect.
Whether launching award-winning loyalty programmes, aligning leadership and culture, building brand equity, or sharpening CX strategy, I co-create cultures that connect, marketing that resonates, and businesses that leave a legacy.
I know what works. Iʼve seen what doesnʼt. I bring real-world experience to help you build the kind of business that doesnʼt just move — but moves with purpose.
LETʼS BUILD YOUR FOOTPRINT – ONE THAT LEADS FORWARD AND LEAVES A LEGACY.
Recognitions:
- International Loyalty Awards 2023 – Finalist, Sky Rewards (London)
- Effie Awards NZ 2019 – 3× Finalist, Auckland Airport (New Zealand)
- Romero Award 2016 – Winner, Sun International (Las Vegas, USA)
- Digital Agency of the Year 2016 – Winner, FCB Hellocomputer (South Africa)
- Go Further Marketing Award 2009 – Winner, Tsogo Sun (South Africa)
- Microsoft Manager’s Award 1998 – Winner, Microsoft (South Africa)
YOU BUILT YOUR BUSINESS FOR A REASON —
LET’S REALIGN IT TO WORK WITH PURPOSE AND PROFIT.
You started with a vision. A passion.
But somewhere along the way, the strategy got siloed, your team lost steam,
and your customers started slipping through the cracks.
The good news? You’re not broken — you’re just out of alignment.
We believe real growth starts from the inside out.
When your people, purpose, and strategy are in sync, everything changes.
• Teams re-engage.
• Customers reconnect and spend.
• Growth flows again — with clarity and impact.
We don’t just deliver strategy — we co-create transformation.
From customer journeys to business development, we’ll help you design experiences that earn trust, build loyalty, and drive results that matter.
This isn’t about chasing more.
It’s about aligning with what already makes your business great — and amplifying it into meaningful engagement, sustainable growth, and measurable profit.
Ready to grow with purpose – and results?
MY MISSION
“To help passionate business owners and teams align strategy with what matters most
— their people and their customers —
so, they can grow with clarity, connection, and purpose.”
Our Values:
Behind the scenes, we live what we deliver — Footprint Collective is built on the same values we bring to our clients: human-centered, purpose-led, and driven by impact.
WORD OF MOUTH
Debbie is such a passionate advocate for amazing customer experiences. Fizzing with ideas to make SkyCity better, safer for those with problems and more personalised based on her experiences at the intersection of loyalty, cx, ex, technology and marketing. You'd be hard pushed to find a more energized operator out there.
- Rory Walker, Salesforce
Whilst at Tsogo I had the pleasure of working with Debbie in the capacity of Multimedia Manager, she is a dedicated, hardworking individual whose passion and knowledge of media was admired and rewarded within the organization. She was an integral part of the team and completed projects on time with energy and professionalism. When leaving Tsogo Sun I recommended Debbie to take over the Online media role at Head Office as I knew she was more than capable at excelling at it and that she would take the company to the next level online.
- Allana Barber, Amazon Web Services
Not Sure Where to Start?
Book your FREE 1-on-1 Discovery Call.
In this 30-minute session, we’ll uncover where your business might be out of alignment, and map out practical next steps to help you move forward with clarity and confidence.
Frequently Asked Questions
What exactly does Footprint Collective do?
Footprint Collective helps businesses grow from the inside out by aligning strategy with people and purpose. We work alongside SME owners and enterprise
leaders to bring clarity, alignment, and customer-first thinking to the heart of their business. From customer experience and team engagement to strategy and
growth planning — we co-create solutions that deliver long-term impact, not just short-term wins.
How do you tailor your services for small vs large businesses?
We meet you where you are.
For SMEs, we help simplify complexity and build scalable, sustainable foundations.
For corporates, we support transformation at scale — aligning cross-functional teams, sharpening strategy, and embedding customer-led thinking across the business.
Every engagement is bespoke, designed around your size, structure, and goals.
What makes Footprint Collective different from other consultancies?
We don’t just deliver strategy — we roll up our sleeves and walk the journey with you.
Footprint Collective blends commercial clarity with human connection. We co-design practical, sustainable solutions that align your team, engage your customers, and drive real momentum.
No jargon. No one-size-fits-all playbooks. Just the right mix of insight, empathy, and action.
How do I know your strategies will work for my industry?
Our approach is customer-centric and business-aligned — and that works across industries.
We’ve partnered with clients in retail, tech, health, aviation, FMCG, telecommunications, and more. Because every engagement is tailored, we work with your team, your customers, and your market in mind — always grounded in what drives results in your specific context.
Do you help with execution or only strategy?
We absolutely help with execution. From journey mapping and team workshops to go-to-market rollouts and internal comms alignment, we support you beyond the planning phase — making sure strategy becomes action, and action leads to outcomes.
How long do your engagements typically last?
It depends on what you need. Quick sprints or workshops may take 2–4 weeks, while deeper transformation projects can last 3–6 months. We work at your pace, delivering value in clear, manageable phases — without overwhelm or complexity.
Are your services available remotely or only in-person?
We offer flexible delivery. Most clients opt for a hybrid model — combining online strategy sessions and virtual check-ins with in-person workshops, leadership coaching, or team alignment days. We’ll adapt to what works best for your team and your rhythm.
Where are you based, and do you travel?
We’re based in Auckland, New Zealand, and work with clients across New Zealand, Australia, and internationally. Whether in person or online, we’re flexible and equipped to support businesses wherever you are.
Based in New Zealand. Working across Australasia & Global Markets.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
- Sam Walton
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